A Good Example of What Social Media Expects From Oprah
This is an excerpt from a blog post from Aerocles…
Arguably, the only excusable one-way broadcasting on twitter, IMHO is when it’s done by news outlets. That’s what people expect, and want, from them. Information. That’s not to say it isn’t awesome when journalists and reporters become active participants in the discussion, and many are, but people have come to accept and rely on actual outlets for simple headlines and breaking news. Wonderful.
Which brings us to celebrities. Shaq, as well as The Jet’s Kerry Rhodes, John Mayer, even Kim Kardashian, plus a few other celebrities, are known to utilize twitter as a means to converse with their fans. But Oprah & Ashton Kutcher – the recent poster children, spokespeople, sell-out twitter celebrities – the focal point of what must be half of all tweets in the last 24 hours – haven’t conversed. And my question is – “Will they?”
It’s nice to have an account with social media, but if you’re creating that account just to say that you’ve got an account yet do not socialize within that social sphere, no matter how big your name is, you’ll be looked down upon as a poser by those who actually use the tech. Not to mention the growing irrelevence in tech in general.
So please folks, if you’re going to create an account, do it because you want to interact wit people and not because a celebrity has done the same.
